We unveil our latest advert for specialist insurer Hiscox, reinforcing its home insurance credentials with the strapline ‘as your home becomes more important, so does your insurer’.

The advert uses a 3D projection mapping technique, in an advertising first conceived by VCCP and Hiscox. Hiscox’s comprehensive home insurance is built around an understanding of the changing role of our home as we progress through life. The ad highlights this by following a man as he reflects on how his priorities – and his home – have evolved, using the striking 3D projection mapping technique to bring his thoughts to life on the outside of his house.

Kieran Knight and Veryan Prigg, the creative team at VCCP, commented: “This commercial uses 3D projection mapping in a unique way, projecting onto an average family home, rather than a towering iconic building in Europe. A simple house now actually becomes the hero, changing, twisting and turning to tell a meaningful story.”