VCCP has launched an app on the Apple store that is designed to help creatives in the ad industry to ‘scamp’ quicker and easier than ever before.
The free-to-download app is designed to work on the iPad and brings the art of scamping into the digital age. ‘Ad Scamp’ makes use of technology and digital innovation to improve the scamping process and make it quick and easy.
The app allows the user to create a composition of images on screen, and then turn them into a line drawing. The user then places the iPad under a sheet of layout paper and traces the image through with a non-permanent felt tip pen or pencil, helped by the brightness of the screen.
The app includes a number of useful tools to make scamping quick and easy. As well as being free to add any amount of images to the composition, the user can move, rotate and scale them with touch controls. There is also a trace tool that locks the screen to all touch input (so it doesn’t ruin the composition when the user is tracing) and pumps the brightness up to full. It also turns the images into bold outlines to make it easier to trace.