October 20, 2016

Pass the Courvoisier, Here Comes Some Brand Philosophy

Working in advertising we think we create ‘brands’. However, brands are much more like people than we think. The philosopher, David Hume, wrote that all knowledge, everything that we know…

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October 14, 2016

Fast Five: Curious Season 4 with VICE

Today’s curious talk had us on the edge of our seats, thanks to Mark Adams, Senior Vice President and Head of Innovation at VICE, who hopped straight off his plane…

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Google Pixel: VCCP get hands on

On Friday the 7th October, VCCP was invited to attend a special Google event in the heart of Shoreditch. This followed a series of announcements from the search giant earlier…

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Netflix and Skill: the Algorithm feeding your Late-night TV Binges

We’ve all been there: It’s 2am, you told yourself you’d only have one or two, but here you are, five in, and  your trembling hand reaches out for ‘just one…

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The World Through Instagram-Tinted Glasses

Have you been following Instagram’s most recent it-girl, Louise Delage? The 25-year-old Parisienne gained popularity on the platform by sharing ‘candid’ photos of her life in Paris: parties, holidays, drinks…

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October 7, 2016

Mission to Mars, Anchored to Earth: Human Space Flight and Brands Dreaming Big

Elon Musk wants to take humans to Mars by 2060. While NASA is thinking about potential moon trips and the space station, Musk has seized the moment and staked a…

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The Science Behind a Smile

Turn that frown upside down! Everyone has a reason to grin today, not just because it is Friday, but because the 7th October marks World Smile Day. In 1963, commercial…

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September 30, 2016

Fast Five: Curious Season 4 – The Future of Video

The Curious Talks were back with a bang this week as we launched Season 4 – ‘The Future of Video’. Kicking off proceedings for the new season were the four Godfathers…

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September 29, 2016

The Art of Reactive Marketing

Last week, social media feeds were bursting at the seams after news broke that Hollywood actress Angelina Jolie has filed for divorce from husband and fellow actor Brad Pitt. This…

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Say Cheese: Snap Inc’s new Camera Positioning

In case you somehow missed the news this week, Snapchat Inc underwent a re-brand to become simply Snap Inc, in line with their new positioning as a camera company. Snap,…

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