December 21, 2016

Data-driven and hyper-targeted: the possibilities of OOH

Whether it’s a simple roadside banner or a huge digital billboard, ‘out of home’ advertising has become part of the modern urban landscape. But that’s not to say it’s become…

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Christmas Adverts: The UK’s Answer to the Super Bowl

Christmas adverts are the UK’s answer to the Super Bowl. For much of the country, the Christmas clock is now set by the arrival of the John Lewis Christmas advert.…

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Newsflash: You’ve been duped

We have to admit, with the rate that consumer technology is evolving, it’s sometimes hard to know what to believe when it comes to those ubiquitous pre-release rumours. You might…

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December 5, 2016

Curious Special: On the Sofa with Metz & Racine

The first day of advent brought divine inspiration to VCCP towers in the shape of photography maestros Metz & Racine, a collaboration who’ve gained a stellar reputation for their “not so still”…

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Industry insider: what we learnt in 2016

This week saw prominent thinkers in the industry gather together to share their thoughts on an eventful year (to put it diplomatically). We heard from five very clever strategic types…

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November 25, 2016

Back in Black

In recent years, Black Friday has managed to establish itself as a mainstay in the British cultural calendar having previously been regarded as a distinctly American phenomenon. Most High Street retailers in the UK now…

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Fast Five: Groovy Gecko

The penultimate talk of “Curious Season 4: The Future of Video” saw Jake Ward – Business Development Director at video streaming specialists Groovy Gecko – take us through the latest developments in the…

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November 17, 2016

Are the John Lewis Christmas ads a British institution?

In the face of global uncertainty, one thing we can rely on is the ever-anticipated annual barrage of the Christmas ads to take the edge off the impending sense of…

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Was Snapchat the real winner of the US presidential election?

In the final leg of the captivating US presidential election battle, the pro-Hillary Clinton group Priorities USA Action made Snapchat history with the first ever sponsored Snapchat lens purchased for a…

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November 11, 2016

‘Design like you’re right, test like you’re wrong’: MarTech London 2016

Paul Wolferstan, VCCP Media’s Head of Data Connection Strategy, attended MarTech London conference to get the lowdown on the current state of marketing technology and where both brands and vendors…

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