March 1, 2017

The Building Blocks Of Social

Amongst other things, the seismic events of 2016 highlighted just how pivotal a role social media now plays in shaping our society. Indeed, the statistics show that people are continuing to flock to…

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How can brands win at membership?

Creating meaningful membership is a sure-fire way to add value to your brand, since we know that members tend to be more loyal towards their brands over time. However, many…

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February 10, 2017

Open source: the catalyst to innovation?

For years now, open source software development has enabled software owners to invite fellow developers to access and modify their original source code. The benefit of this collaborative effort means that…

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February 3, 2017

Open Strategy Evening – ‘Good practice, bad practice: habits to acquire and habits to kick in 2017’

On Monday 24th January the VCCP reception was packed to rafters with young planners, strategists, and brains from across London. Plied with drinks and snacks they sat waiting for two…

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On media, ideas, chickens and eggs

As the age old saying goes: which came first, the idea or the platform? Our industry is rife with examples of ideas being wedged into platforms for the sake of…

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January 13, 2017

What to expect from ad tech in 2017

It was only two years ago that mobile and tablet usage exceeded desktop for the first time worldwide. As of 2015, adults now spend more time engaged with mobile devices…

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You name it

What have the Romans ever done for us? Well apart from the alphabet, the annual calendar and an assortment of essential infrastructure, they also bequeathed us a legacy of some…

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December 21, 2016

Data-driven and hyper-targeted: the possibilities of OOH

Whether it’s a simple roadside banner or a huge digital billboard, ‘out of home’ advertising has become part of the modern urban landscape. But that’s not to say it’s become…

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Christmas Adverts: The UK’s Answer to the Super Bowl

Christmas adverts are the UK’s answer to the Super Bowl. For much of the country, the Christmas clock is now set by the arrival of the John Lewis Christmas advert.…

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Newsflash: You’ve been duped

We have to admit, with the rate that consumer technology is evolving, it’s sometimes hard to know what to believe when it comes to those ubiquitous pre-release rumours. You might…

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