May 5, 2017

Amazon Alexa: Brands Beware!

Since its launch, the Alexa Voice Service (developed by online retail giant Amazon) has been welcomed into millions of households across the globe. In 2015, an estimated 2.4 million Amazon…

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Adblockalypse Now: Get up to speed ahead of our upcoming Curious talk

Ahead of the second instalment in our 5th season of Curious talks, we thought we’d bring you up to speed on the world of Adblocking (so you can get your…

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May 2, 2017

Fast Five: Media Meets Message

Curious Season is once again back with a bang, but this time in the form of some ambitious and topical open debates.  So what better way to get the ball…

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Media meets Message – why now?

The proliferation and fragmentation of channels and ads means it’s never been harder to reach and create meaningful connections with customers. Thus, the fusion of media and message and the importance of them…

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April 21, 2017

Brands and Social Activism – Avoiding the Pepsi Problem

Pepsi’s recent advert, featuring Kendall Jenner defusing a protest standoff with a Pepsi, is already a strong contender for the most ridiculed and reviled spot of the year. From the guy…

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A brand’s atonement

What do The Donald, Miley Cyrus and Mike Tyson all have in common? Well not very much in truth, aside from the fact that against the odds all three have…

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March 31, 2017

Wake up and smell the speciality coffee: introducing strategy to a challenger segment of the coffee industry

Since 2007, speciality coffee has been a booming business in the UK –  its influence can be seen in almost every larger chain adopting ‘artisen-esque’ products (and even imitating independent…

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The Fearless Girl: the visually-disruptive statue populating culture

To honour this month’s International Women’s Day, the financial firm State Street Global Advisors (SSGA) commissioned sculptor Kristen Visbal to create ‘The Fearless Girl’ – a bronze statue which now…

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March 16, 2017

Altruism or social proof? – The psychology behind donating to charity

Last month, everyone was talking about Trigger, the new donation platform that helps people to turn a moment of rage into charitable giving, simply by replying to an infuriating tweet.…

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The scariest article about data you will read this month

With the knowledge of 68 Facebook likes it is now possible to predict your skin colour (with 95% accuracy), your sexual orientation (88% accuracy), and if you are an American,…

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