December 5, 2017

Curious Season 6: What’s Next for AI?


The grand finale of Curious Season 6 will see us joined by speakers from, Waze, and US Ai as we turn our attention to what the future of Artifical Intelligence might hold.  While we’ve covered a lot of ground over the past couple of months, exploring everything from the ethics of AI to its increasing creative chops, this week our panel of industry soothsayers will be furnishing us with their own predictions. As a headstart, this blog takes a look at some of the exciting/ominous forecasts already being mooted as to how AI stands to potentially impact your personal life, your work life, and even maybe your afterlife……..crystal balls at the ready.


Your Personal Life

Healthcare promises to be one key area where AI could positively impact our future lives. More granular levels of personal data collection will mean that doctors will increasingly be able to offer us treatments tailored to our gene sequence, ensuring that we are prescribed exactly the right concoction of drugs to counter a given ailment. We can also expect significant advances in medical science off the back of ongoing machine learning in the coming years, a development which will no doubt provide an interesting dilemma as to who will receive the future Nobel prizes for medicine.

In the entertainment sphere, many are predicting that the film and gaming industries will become increasingly entwined with the advent of ‘interactive movies’. The premise of these being that an audience will be fully immersed in a hyperreal world where the story will ultimately depend on what they choose to do or say. However, the potentially seductive and addictive nature of these future alternate worlds is already causing a dystopian stir, with the popular TV show Westworld offering a prescient example of how people might use the elusive nature of these worlds to commit illegal acts.



Image Credit: Westworld


Your Work Life

AI promises to radically redefine our working practices, with the more optimistic forecasts predicting that it will free us from the monotony of admin and allow us greater scope to focus on creative endeavours. While the much-vaunted advent of autonomous driving vehicles will be of particular concern to professional drivers, it will also have significant repercussions on where we ultimately choose to live and work. It’s possible that people will increasingly opt to live in more rural/affordable surrounds if the stresses and costs of commuting are assuaged by the proliferation of driverless vehicles.  Furthermore, such a shift in commuting behaviours would undoubtedly affect the value of roadside OOH advertising. On the one hand, an easing of regulations as to what constitutes a ‘distraction’ on roadside formats might allow for greater creative freedom in these spaces. On the other hand, the people who formerly drove the car might no longer have any reason to look out the window, preferring instead to catch-up on their favourite show from the comfort of the backseat!


zzzzzzz                         Image Credit: AP Photo/Eric Risberg 


The After Life?

While we’ve already noted the potential health-enhancing qualities of AI, it’s likely that one day it could even ensure your (virtual) immortality.  The technology to create convincing digital surrogates of the dead is already rapidly evolving, with some researchers even predicting its mainstream viability within a decade. Industry commentators have suggested that we could all soon be leaving behind an AI chat-bot that will deal with our affairs after we die – dictating wills, comforting our loved ones, and maybe even settling an old score from beyond the grave! The amount of data being generated by today’s millennial will undoubtedly serve only to improve the eerie accuracy of these afterlife avatars. Of course, all this once again raises the question of ethics. Who can switch off your bot after you die? Do bots have freedom of speech? The case continues…


Security officer watching cloud blocks forming face in sky

                                            Image Credit: Colin Anderson via Getty Images


With AI set to rapidly expand both human horizons and consumer expectations in the coming years, those of us working in the advertising industry need to consider just how much the basic premise of communication is likely to be reshaped. Media planners may have to delve that bit deeper in order to reach those living augmented lives while creative types will be increasingly challenged to deliver a message that can cut through the noise of multiple realities.

Want to learn more? Join us on Thursday 7th December to hear our panel of industry experts give their predictions.

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Team Curious

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