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Charles Vallance, Rooney Carruthers, Adrian Coleman and Ian Priest left big agencies, to start their own. Their motivation is simple: to put the focus back on ideas, as opposed to the apparatus that surrounds them, to make VCCP an ideas centre.
At VCCP you'll find the talent at the heart not just at the top of the agency - there's no rank or hierarchy. There's no fear or favour for anything, except ideas.
You'll find big agency experience and big agency talent, but a small agency ethos.