Our principles

Since day one, back in Charles’ kitchen, we’ve been committed to the values of simplicity, collaboration and integration around ideas rather than channels. It’s the reason why over half our employees come from non-traditional advertising backgrounds and why we created our ten founding principles.

• Be on time – deliver on time or earlier
• Be fast – delay is corrosive, energy is infectious
• Be approachable – listen to whoever wants to speak to you
• Be lean – small motivated teams achieve the best results
• Be un-precious – brilliant ideas come from openness
• Be responsible – great teams take responsibility for each other
• Be clear – it’s easy to complicate, it’s difficult to simplify
• Be honest – keep open books and admit mistakes
• Be proud – take pride in the work we produce
• Be happy – enjoy work